SEOMOZ的排名因子笔记(一)
by Pickle Cai
SEOMOZ上也有一个篇关于排名因子的文章。由于文章是Alex找来的,所以自然……我又挨了一顿……
文章:http:http://www.seomoz.org/article/search-ranking-factors
注:内容是综合各人意见后,进行了一些统计学处理,所以量化了一下,分重要程度和专家意见的一致程度两个维度。
先列出几个top5:
Top 5 Ranking Factors——
73%:Keyword Focused Anchor Text from External Links
71%:External Link Popularity (quantity/quality of external links)
67%:Diversity of Link Sources (links from many unique root domains)
66%:Keyword Use Anywhere in the Title Tag
66%:Trustworthiness of the Domain Based on Link Distance from Trusted Domains (e.g. TrustRank, Domain mozTrust, etc.)
Top 5 Negative Ranking Factors——
68%:Cloaking with Malicious/Manipulative Intent
56%:Link Acquisition from Known Link Brokers/Sellers
51%:Links from the Page to Web Spam Sites/Pages
51%:Cloaking by User Agent
51%:Frequent Server Downtime & Site Inaccessibility
Top 5 Most Contentious Factors——
16.3% strong contention:Cloaking by Cookie Detection
15.4% moderate contention:Cloaking by JavaScript/Rich Media Support Detection
15.3% moderate contention:Hiding Text with same/similar colored text/background
15.3% moderate contention:Cloaking by IP Address
15.2% moderate contention:Cloaking by User Agent
Overall Ranking Algorithm——
24%: Trust/Authority of the Host Domain
22%: Link Popularity of the Specific Page
20%: Anchor Text of External Links
15%: On-Page Keyword Usage
7%: Traffic and Click-Through Data
6%: Social Graph Metrics
5%: Registration and Hosting Data
后来发现(2010年3月3日),http:http://yi-it.com/blog/pivot/entry.php?id=62也有此内容的中文版,不过略简些。
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